Awareness for the campaign came from media pushes to Hyundai’s Because Football website where users can participate through the Put Your Profile On The Line application. With access to weekly NFL matchup schedules and by connecting through Facebook, fans can easily challenge their friends, receive notifications and share. Above and beyond paid media, the game earned viral awareness by integrating with Facebook.

We developed an airtight notification strategy using Facebook’s API and an email campaign that notifies users of their wins, losses, and upcoming game schedules. Users can also go to a dashboard to check in on their score and number of sweepstakes entries.