MailChimp and partner CreativeMornings approached HAUS to create animated "Takeaways" from their long-form lecture series aimed at highlighting the practical and emotional challenges creative professionals face on a daily basis. The goal was to provide viewers with bite-sized versions of longer "TED talk" style lectures in a format that's easy and fun to watch with colorful, fully-animated illustrations.
To create a consistent narrative from several hours worth of lecture material, we constructed an audio-only edit featuring the experience of three very different creative professionals (from very different disciplines) but with a common thread – each had experienced the liberating power of failure. From the edit we then created rough boards that blocked out story beats illustraing the main elements and themes from the narrative. We knew that to convey the positive impact of failure meant that we needed to find a visual language that could tell an emotional story in a concise, lighthearted way. Did we mention that one of the speakers was Moby?
To tell these stories in a way that was conducive to the subject matter, we defined a bold, graphic style with saturated colors that could be used throughout the series with subtle variations on a theme. This style dovetailed nicely with MailChimp's rebrand which featured hand-crafted illustrations paired with bold colors. To add even more personality we incorporated treated, retro photography to illustrate characters and props in each segment. The result was an informative, light-hearted and easy-to-watch video series reminding us all it's not only ok to fail, it might be the best thing that ever happened to you.