Celebrating agencies that lit up the timeline

Twitter

Visual Identity, Content, Website

The Brief

Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. This year’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries.

Our Approach

A design system made for flexing on Twitter

Keeping in mind the celebratory and forward-looking nature of the program, Haus worked closely with Twitter’s agency marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of the event. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.

Sizzle Reel

Generating a buzz

What better place to announce the program’s return than the '22 Cannes Lions? For the event, we created a high-impact reel highlighting this year’s award categories, event details and key dates.

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