Celebrating agencies that lit up the timeline
Visual Identity, Content, Website
Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. This year’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries.
Our Approach
A design system made for flexing on Twitter
Keeping in mind the celebratory and forward-looking nature of the program, Haus worked closely with Twitter’s agency marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of the event. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.
Sizzle Reel
Generating a buzz
What better place to announce the program’s return than the '22 Cannes Lions? For the event, we created a high-impact reel highlighting this year’s award categories, event details and key dates.
- Gopher Productions / Website & Identity DesignGopher
- Zillow / WebsiteLearning Center
- Uber Eats / WebsiteUber Eats
- Instacart / WebsiteInstacart
- Twitter / Visual Identity, Content, WebsiteTwitter Innovators
- Netflix / WebsiteStranger Things S4
- Finix / WebsiteFinix
- Status Pro / WebsiteStatus Pro
- Twitter / Campaign & Identity DesignBest Of Tweets
- Amazon Prime Video / Web ModuleWheel of Time
- Tillamook / WebsiteCheddarbration
- Garanimals / WebsiteGaranimals
- SteelWave / WebsiteSteelWave
- Leo Burnett / WebsiteLeoBurnett.com
- Tillamook / WebsiteTillamook.com
- State of California / WebsiteSea Level Rise
- Tillamook / WebsiteMore Cream Less Air
- Mekanism / WebsiteMekanism.com
- SteelWave / websitetheLAB
- Coors Light / lensCoors Light
- Netflix / WebsiteMindhunter
- SteelWave / websiteGrand + Nash
- Uber / WebsiteUber ATG
- Mailchimp / VideoMailchimp
- BioMed Realty / WebsiteBioMed Realty
- Cheetos / LensMega Cheesy Ball
- Uber / WebsiteUber Brand
- Comcast NBCU / Digital MosaicVisions of King
- Hyundai / Concept filmElantra+Sonata
- Netflix / LensStranger Things
- Uber / WebsiteUber Freight
- Twitter / WebsiteIs Happening
- PayPal / WebsiteLocal Selects
- Uber / WebsiteMission Bay
- LG / websitePlay More
- Hormel / WebsiteBlack Label Bacon
- Uber / WebsiteUber Presents
- Ad Council / WebsiteSeize the Awkward
- Microvention / WebsiteMicrovention
- DTLA Arts District / Installation4th & Traction
- YouTube/Google / WebsiteSimply Complicated
- Pop Research / WebsitePop Research
- Orbit Gum / WebsiteTime To Shine
- KIDinaKORNER / WebsiteKid in a Korner
- Ford / WebsiteBuilt Tough
- Rob Dyrdek / WebsiteRob Dyrdek
- Banana Boat / WebsiteDefy the Sun
- Surfair / BrandingSurfair
- David & Goliath / Websitedng.com
- Secret Deodorant / MicrositeMean Stinks
- Honda / WebsiteHonda HR-V
- EA Games / WebsiteDragon Age
- Hyundai / Web appBecause football
- Zyrtec / Website, filmFurtec
- Adidas / Social AppAdizero
- Playstation / WebsiteGreatness Awaits