Twitter
Innovators
Celebrating agencies that lit up the timeline.
Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. This year’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries.
The Design System
Made for flexing on Twitter
Haus worked closely with Twitter’s agency marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of this celebratory event. We adapted the system to video, email, social, and created a webpage to inform, excite contestants and capture submissions. A style guide and toolkit were built for Twitter partners to easily lift for other campaign needs.
Sizzle Reel
Generating a buzz
What better place to announce the program’s return than the '22 Cannes Lions? For the event, we created a high-impact reel highlighting this year’s award categories, event details and key dates.
