Keeping in mind the celebratory and forward-looking nature of the program, Haus worked closely with Twitter’s agency marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of the event. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.

What better place to announce the program’s return than the '22 Cannes Lions? For the event, we created a high-impact reel highlighting this year’s award categories, event details and key dates.