Stay dry while fighting bullies!
In partnership with Secret Clinical Strength deodorant, we banded together to stand up to the scourge of bullying. Tallying over a million interactions, we created a massive online community to show bullies who’s boss.
A beautiful social media aggregator.
We wanted it all, every single Tweet, Instagram and Facebook post. We scraped multiple hashtags and brought everyone’s message into the hub. The biggest design challenge was creating a system that would pull in dynamic content of different shapes and unexpected sizes and make it look good. On top of that, we had to make it responsive. With smart design and code, mission accomplished.
Making it consumable for the social crowd.
The very substance of the hub was content generated from the community, so we knew that the mobile version of the site had to have a similar user experience as the social apps we are so accustomed to using on our phones. The responsive grid was adapted to a single column scroll featuring large images and text.