In collaboration with Pop Research and Critical Mix, HAUS created a robust, fully-automated web platform that provides advertisers with the freedom to conduct market research with ease. This multi-service-level product allows users to test creative, gain insight into their target audience or track the success of their campaigns over time.
It was a unique challenge to take a service as complex as market research and make it feel approachable and friendly. The Pop Research identity is infused with a bright color palette and uses iconography to help users understand the differences between product offerings.
Pop Research is an all inclusive, do-it-yourself market research platform. Create an account, learn about and choose available options, submit your needs, checkout and receive beautifully designed dynamic charts of your results. This platform puts the power back in the hands of the advertiser, allowing them to conduct complex research studies with a few simple clicks.