Making fintech friendlier for all.



The Brief

Fintech can seem like a sea of software solutions made only for developers. But Finix, a startup with radically simplified financial solutions, wanted to change that by making Fintech more accessible to everyone. To help, Haus went to work evolving Finix’s brand design and reinventing their website to be more uniquely bright, friendly, and easily comprehensible.

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Bringing the product story to life

Creating a product UI to illuminate Finix's brand, features & benefits.

Finix wanted a site experience that could deliver on their product story, but when they came to us, they didn't yet have any interface or product elements that we could build around. Inspired by the Finix missions of accessibility and simplicity, our tech and design teams got to work. First, we broke down different Finix user journeys into focused, digestible moments that we could pair with different product functions and features. From there, we created a cohesive product UI to illustrate the many benefits of their platform, all working together in concert to tell their story without overwhelming users with too much information.

Tons of content. Too many places.

Wrangling disparate content under one roof. And one brand.

Finix already had a wide breadth of high value content and resources that firmly established their thought leadership position. However, much of it was created before they had established a brand design and, as a result, was scattered across multiple environments. Our team evolved and applied a new brand design aesthetic across all existing legacy content: blogs, guides, events, webinars and glossaries. For the finishing touch, we brought everything together under one roof where it could live in harmony to deliver Finix’s expertise with focus and style.