Uber ATG


Helping Uber make the case for autonomous vehicle safety.


Uber Autonomous Technology Group approached Haus to create an interactive website. We leveraged dynamic, interactive visualizations to educate users about the complex and evolving safety concerns surrounding self-driving technology.

Designing for the future

A roadmap for safety

To present safety arguments effectively, our team delved into GSN notation, studying hundreds of statements on safety scope and complexity. We aimed to simplify this vast data using Uber's style, drawing inspiration from metro maps. The team incorporated thick lines, a strong typographic hierarchy, and added tools like dynamic search, filters, expand/collapse buttons, a mini map for navigation, and path highlighting. The outcome? An interactive, visually appealing website that promotes public discourse on Uber ATG's self-driving vehicle safety approach.

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