4th & Traction
DTLA Arts District
Installation in the heart of Los Angeles' Arts District.
Haus was thrilled to collaborate with Brian Thoreen and LIFTOFF to create a dynamic art installation in the heart of the iconic LA Arts District at 4th and Traction. The piece adds intrigue to Hudson Pacific Properties' creative office and restaurant spaces.
Location, location, location
Dazzling the Arts District
Previously a low cost warehouse district home to an artistic community, the Arts District has quickly become one of the most expensive LA neighborhoods, surpassing even beach cities in rent. Hudson Pacific Properties made their Arts District debut with the 4th & Traction development. As they were charging tenants a sizable rent in an already expensive part of town, they realized a sleek modern office design alone would not justify the price. They needed to attract high-end creative businesses by reimagining what an office building could look like.
A clock tower for the 21st century
The result is a six-story, 2,268 square foot installation composed of 2068 reflective dishes that mirror the sky. LED lights attached to the back of each dish can be programmed to display animations across the whole facade, while hidden springs allow the dishes to move with the wind, giving the overall effect of stalks in a corn field. It acts as a visual anchor for the neighborhood that not only provides beautification but has the practical benefit of telling time.