In our ongoing partnership with commercial real estate developer, SteelWave, we’re proud to launch a digital identity and site for theLAB—a Bay Area-based commercial campus built to unleash science and biotech innovation. Located within minutes of the University of California, Berkeley, we tailored theLAB's interactive experience for tech innovators, and scientists alike.
HAUS crafted a design system for theLAB that was as clinical and modern as it is organic and fluid. A hand-drawn wordmark is paired with a geometric representation of an L. This is contrasted by an ethereal, gradient-based color palette. Despite its elements, the design system is more defined by the sum of its parts: the constant reaction to users’ inputs. Morphing, spinning, changing, each interaction is a kinetic homage to the ever-evolving nature of science and discovery.
HAUS designed a horizontal-scrolling site containing WebGL and parallax elements to facilitate theLAB's virtual campus discovery. With full-frame renders of the campus and morphing gradients, clients freely explore future-forward amenities and textural reclaimed spaces. The result is an experience that evokes a sense of history and optimism for the breakthroughs ahead.