The AdiZero social app was a fully-integrated campaign where sports fans could create unique data visualization videos using their own names. The campaign was tied to live sporting events, during which users with the most votes could see their names projected larger than life on prominent buildings in New York, Boston, and DC.

Students could participate by selecting their high school and answering the question, “What does light get you?” which generated a shareable data visualization video that included their name. Participants could vote for their own school, filter the visualization to find their school, friends, and classmates, or share their own dynamic video. The more votes a school received, the bigger its students’ names would appear in the live projections.