Performance nutrition designed for—and by elite athletes


Branding, Ecommerce

The Brief

ProBio is a performance nutrient system developed by lifelong athletes working alongside expert nutritionists. ProBio approached Haus to realign their branding with updated product positioning to build a Shopify ecommerce experience.

View Live Site

Branded Ecommerce

A sports-driven, branded ecommerce experience

For ProBio's new site we aimed to balance a clean shopping experience with brand design and storytelling, using unexpected editorialized brand-forward moments throughout. We took a more reserved approach to the shopping and checkout experiences, prioritizing simplicity for speed and performance.

Rebrand & Art Direction

Powering what’s possible

Alongside the simplified storefront, we sought to tell the ProBio story through branded visuals and copywriting. From updated packaging and product imagery to sports-themed imagery, we built a world for the ProBio brand that communicates their dedication to sport, performance, and overall holistic health.