BioMed Realty is a San Diego based commercial realty company with an emphasis on real estate tailored to businesses operating within the life sciences. But despite the cutting-edge nature of BioMed's property offerings, the website was extremely dated and in desperate need of a major overhaul. HAUS was brought in to give the corporate web presence a dramatic, impactful redesign, updating the underlying technology and reinvigorating the brand.
To match the consumer expectation of a cutting-edge real estate website, we streamlined the global nav for easier wayfinding and supersized the imagery to better showcase the amazing spaces BioMed has to offer. Bold typographic hierarchy helped to guide the user through structured page layouts, which were given gratuitous white space for easy reading and a more modern, contemporary feel. New sections were also added, giving BioMed Realty the ability to create unique "case study" like development pages that showcased their most impressive properties. The whole site was backed by an easy-to-use CMS that allowed BioMed Realty to effortlessly update content on any given page without needing to contact HAUS. The end result is a website that looks amazing and feels as streamlined and cutting-edge as the company it represents.