To promote Banana Boat's release Triple Defense for Men, JWT gave us the following assignment: Create a game for touch screens that includes vigorous lotion rubbing on the skin of not-so-hot dudes. Oh, and make it fun! We knew that to engage users, the mechanics would have to be challenging and the overall experience extremely entertaining. We created a game where users race against the clock to cover a hairy stomach or a bald head with Banana Boat sunscreen using their finger. Losers burn, and winners move on to the next level.
In order to truly entertain, we set out to make users feel immersed and engaged on all levels; from the way the lotion spread on bodies to the way the audio intelligently gauged your progress in relation to the time left in each level. To do this, we combined canvas based interaction with humorous sound design driven by HTML5's Web Audio API. At every moment in the game, users get instant gratification through VO feedback and responsive interaction with visuals on the screen.