Genos
Steelwave
A home for natural discovery.
Haus was tasked with creating a brand identity and website for “Genos” — San Diego’s newest biotech lab and workspace.
Bringing the brand to life
A lively website built to inspire
For most potential tenants, the web experience will be the first introduction to the Genos lab and workspace, making it imperative that the site is as inspiring as the physical location. We infused the site with design elements, colors, and movements to echo the naturally inspired design of the building. The resulting site is a hub that allows users to explore the building’s layout, amenities, and key features.
BUILDING THE BRAND
A brand rooted in its surroundings
We wanted to create a robust brand that went beyond a logo and color palette. Starting with the overarching idea, “A home for natural discovery,” we built a world and visual language around being inspired by natural surroundings. Genos is intended to serve the life sciences and biotech industries, so we turned to the local landscape and plant life. The end result was an expressive brand that conveys curiosity and appreciation for the natural world.
