Kid in a Korner
KIDinaKORNER
A website for a new kind of music company.
Website
Founded by Grammy Award-winning producer Alex Da Kid, KIDinaKORNER combines a record label, creative agency and production company all under one roof. KIDinaKORNER approached Haus to create a website that showcases the brand’s unique blend of services.
Our Approach
Infusing the site with style.
We were tasked with interpreting their new print-based style guide and translating it to digital applications. One of their priorities was to appear avant garde, fresh, and stylish. With this in mind, we skipped the traditional Wordpress blog and developed an interactive blog + portfolio wall with a masonry grid and parallax transitions. Randomized glitchy video clips, woven throughout the site as dramatic page transitions, add personality and style to communicate KIDinaKORNER’s “punk rock meets fashion” vibe.
Problem Solving
Providing ease and flexibility.
The CMS-backed artist library required vast flexibility to be able to support a varying amount of content; it had to be easily digestible whether it was displaying 5 artists or 500. To account for this variation, we created an Instagram-like view filter to adjust the organizational structure based on the amount of content. Within the case studies, blurred poster frames are automatically drawn from YouTube videos based on a specified timecode. This drastically simplifies content management by eliminating the need for image creation. The resulting site is a flexible experience that can be enjoyed on any device.
