Most people know Rob Dyrdek as a professional skateboarder and popular TV personality. Less familiar, however, are his forays into business. His hybrid branding agency and venture capitalist firm Dyrdek Machine invests solely in disruptive entrepreneurs with a “Do-or-Dier” mentality, guiding them to achieve sustainable success. With this transition from TV personality to serious venture capitalist, Rob Dyrdek’s online presence needed to clarify and strengthen the evolution of his personal brand.
While Rob Dyrdek was striving to embrace a more serious role, it was important for his persona to feel like a continuation of his famous thrill-seeking personality. In order to tie these two sides of Rob Dyrdek together, we introduced the site with a video compilation of some of his most outrageous antics and incorporated eye-catching animation to give the site some flair.