A website for do-or-diers.
Rob Dyrdek’s venture capital firm, Dyrdek Machine, solely invests in “Do-or-Dier” entrepreneurs. With this transition from TV personality to serious venture capitalist, Haus created a website to solidify the evolution of the entertainer’s brand.
While Rob Dyrdek was striving to embrace a more serious role, it was important for his persona to feel like a continuation of his famous thrill-seeking personality. In order to tie these two sides of Rob Dyrdek together, we introduced the site with a video compilation of some of his most outrageous antics and incorporated eye-catching animation to give the site some flair.