We helped Demi tell the world it’s ok to be complicated.
We worked with RQ Agency to promote Demi Lovato’s new YouTube documentary “Simply Complicated,” in which the pop star opens up about her complicated rise to fame. We created an interactive experience where fans can find comfort in their own ups and downs.
Make it Personal
What makes you simply complicated?
One of our most important goals was to make the experience easy and immediate. Since Demi Lovato’s fan base consists mainly of teens who live on their phones, we prioritized making the experience simple, fast, and intuitive on mobile to ensure a low barrier to entry. With just a few taps and zero typing required, Demi fans were able to create and share their personalized meme within seconds.