Squid game
Netflix
times square Experience & Snap Lens
We partnered with Netflix to bring Squid Game into both physical and digital spaces, creating an interactive Times Square mobile experience with downloadable player cards and a Snapchat Lens that immersed fans in the world of the show.
The times square experience
Entering the Game
As Johnnie Walker and Netflix transformed Times Square into a live Squid Game experience, we created the digital layer that let thousands of participants step inside the game. By scanning a QR code, guests launched an interactive mobile journey where they captured a personalized photo, and received a downloadable player card and promotional coupon. We designed and developed the experience end to end, seamlessly connecting the live activation with a memorable digital keepsake participants could save and share.
Snapchat lens
Become a player
We designed a Snapchat Lens that brought the series’ iconic visual language into an interactive AR experience. Built for real-time camera use, the Lens uses immersive filters and effects to allow the user to step directly into the world of Squid Game and share the experience instantly on social.
