The ideation process generated an extensive array of possible Lens concepts, culminating in one of the most exciting Lenses that we’ve seen on the platform. In the final lens, users got a nosebleed à la Eleven and were able to explore the Byers’ living room from the show, tapping on interactive elements and even walking through a portal into the Upside Down.

This lens was the first Snapchat lens to utilize the advanced technology allowing users to physically move through an AR world. As a bonus, there was a tie-in with Shazam which prompted Snapchat, when open, to detect when the Stranger Things theme song was playing and automatically launch the AR experience.