Branding an all new way to fly.
Surf Air is an aggressively priced subscription airline with an all-you-can-fly philosophy. The brand approached Haus to craft a holistic new brand experience: from a new logo, brand language, website, booking tool—even the airplane livery.Live Site
Aggressive member acquisition was key to Surf Air’s business health over the next decade. This meant that potential customers and press needed to quickly understand the new subscription-based flight concept from the get-go on the new website. With our approach solidified, we created an aspirational web experience that clearly explains the ins and outs of the service and seeded a thriving community of Surf Air members that has steadily grown since the launch of the site.
Take a trip
Streamlining mobile booking
Given the ability to book, change and delete trips up to 24 hours before departure puts the mobile booking tool at the center of the Surf Air experience. Testing several use cases we found an easy, finger-navigable path that seemed to work the best. Our solution allowed members to go through a booking flow in just a few simple screens with only one decision at a time, leaving plenty of room to interact. These modules were stitched together in a linear flow, meaning that users could simply scroll back to make changes. Booking stats confirmed our suspicions that this was an easy-to-use, comfortable mobile booking tool.