Crowning the best brands on Twitter


Campaign & Identity Design

The Brief

Twitter’s Global Business Marketing team reached out to Haus to drive the visual and editorial identity for Best Of Tweets, a seasonal initiative that recognizes the best brands and brand campaigns on Twitter. We worked closely with Twitter to elevate and differentiate the program, while aligning the look, feel and tone with their new vibrant brand refresh—ultimately creating a campaign worthy of Internet Royalty.

Visual ID & Voice

Where the most standout brands get crowned Internet Royalty

Built on Twitter’s modular website platform, the Best Of Tweets program page aggregates the various editions of BOT in one place and showcases the new unifying crown asset, design system and editorial campaigns (including a super-cool crown emoji). Since Twitter is truly a global company, all our components and toolkits were created to enable scale and localization across Twitter Marketing’s international audiences.

Year End Edition

The crowning achievement for brands on Twitter.

As a wrap up to 2021, we helped Twitter with their year-end edition—crowning eight brands that stood above the rest. The activation included a page on, emails, social and other sales materials used for both Tease and Launch phases to inspire and drive FOMO among brands and marketers.

Brand Bowl Edition

The Big Game becomes advertising’s biggest night.

Brand Bowl is Twitter Marketing’s marquee night: highlighting the best of the best Big Game ads. Working through the night with our Twitter client, we created the campaign messaging, design system, and integrated assets—to launch while the advertising conversation was at its peak.