Hormel's Black Label Bacon has not only been on the cutting edge of all things bacon, they have been leading the charge. They were the first to smoke bacon with cherrywood, and invented Canadian Bacon. Over the years, BBDO has been supporting their legacy of firsts in their advertising. They created the first bacon fueled motorcycle and took on the Vegas strip with the first bacon strip show. So it was no surprise when they came to HAUS looking for a big, avant garde idea around the consumer experience of buying bacon. Ladies and gentlemen, we present to you the first, virtual reality, e-commerce site for discovering and buying bacon.
In the first phase of the project we were tasked with presenting Hormel more as a lifestyle fashion brand than a bacon brand (cue the sound of designers high-fiving themselves) with a stylish, editorial website showcasing Hormel’s legacy of “firsts”. To give these case studies the proper prominence we surrounded them with arresting animation, parallax effects and delicious food photography.
As the crowning gem of the website for phase II, we created ‘The Black Market’, an immersive VR shopping experience where you can buy bacon with just your eyes. Users could access the VR experience through desktop, or on any modern smartphone equipped with a Google Cardboard. In the experience, a central hub links four unique flavorscapes— worlds inspired by Black Label Bacon flavors. Users could explore the Salty Sea, Cherry Woods, Jalapeno Volcano, and the Vastness of Variety. At the end of each journey was a shoppable pack of bacon that you could actually buy right through the headset!