It’s a lobster! No, its a cactus! Could it be a llama? The Cheetos Mega Cheesy Ball campaign motivates snack enthusiasts to search for specific shapes in their everyday crunchy routine and win $10K if they find a match. HAUS was invited to create a Snapchat face lens that allowed users to play their own version of Mega Cheesy Ball madness in search of these illusive shapes, all within Snapchat.
This Snapchat lens placed a Cheetos-themed lotto machine over your head, inviting you to find a matching Cheetos shape. Open your mouth to start the lotto machine whirring! When triggered lotto balls filled with Cheetos swarm around your head as one pops out of the top and rolls down the tray. Match the Cheeto drawn to the winning shape and see Chester Cheetah bills rain down from the sky! The lens contained a dynamic script that updated the winning shape each week, keeping the lens always up-to-date with the larger campaign.