HAUS and Energy BBDO teamed up to build a new and improved website for Orbit Gum. Energy came to the table with a fresh re-design for the brand, and HAUS breathed life into that design by leveraging every opportunity to add movement. HAUS applied animation, video and interactive 3D elements to make every touch point on this website special and engaging without giving up performance.
Our goal was to create as much movement and interactivity as possible while focussing on performance and evergreen maintainability. To achieve this, HAUS leveraged WebGL to build out the product models used throughout the site. Replicating animation and updating product models is as easy as wrapping them with new textures.