As our first engagement as digital AOR for Tillamook, Haus tackled the redesign of Tillamook.com. This multi-faceted site not only provides product & nutritional information to consumers, but also serves as a brand storytelling platform for new products, campaigns, stewardship initiatives, press releases, B2B resources and more. To accommodate the needs from each team at Tillamook, we initially approached the project by reorganizing content into verticals that allowed us to show how the cheese and ice cream are made, what makes each product unique—and why stewardship and farmers play such an important role in the company.

Part of the work we put in place for the new Tillamook.com was implementing a headless CMS where we could quickly and seamlessly add new marketing pages that leverage a consistent yet flexible design system. This allows Tillamook to spool up entire new pages and even sections of the site within days, complete with interactive modules and unique content. Haus also leveraged the design system in the design of email campaigns that correspond with the new pages and additions to the site, keeping the email communication with Tillamook's fan base integrated with the .com presence at all times.