The campaign was designed around a live event which posed some technical challenges. The site needed to reflect the most relevant information for the user at that moment. Accordingly, we created a flexible CMS application powered by web sockets that accommodated pre-event, during, and post-event phases with unique layout, content, and functionality. Another technical hurdle was the coordination of content between the frontend and the livestream. As the host held up a product, our site needed to display the product details and purchase options in real time.