More Cream Less Air


Take back the cream.


Live Site

Baddie Winkle invites you to join the Partnership for Creamier Ice Cream to ensure every scoop is extra creamy.

Live Site

It’s called ice cream, not ice air.

Life is short. Get extra cream!

The Partnership for Creamier Ice Cream was founded by Tillamook with ice cream expert and style icon, Baddie Winkle, to ensure every scoop of ice cream is made with more cream, less air and better ingredients. As digital AOR for Tillamook, Haus was tasked with bringing the PCIC to life with an engaging digital campaign, complete with messages from Baddie, shareable posters and coupons for free ice cream. Who doesn’t love that?

Good taste worth spreading

Join the PCIC

Visitors to the site were invited to join the Partnership for Creamier Ice Cream by downloading printable PSA posters extolling the virtues of ice cream with less air and more cream. You could also share the posters with friends via email, unlocking a coupon for a free gallon of Tillamook ice cream for both you AND them, so win/win in our opinion.

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